Primary Colors
When it comes to communicating the IDfy brand, color is very essential. Red and Blue are the main primary colors and either of them should be used in whatever we create.
The use of white sets the stage for IDfy’s color to pop. Balanced ratios of white space can add vibrancy or elevate the bold colors. White & Black can be used as a font color
RGB: R206, G16, B16
WEB: #CE1010
CMYK: C91, M80, Y0,K0
RGB: R28, G67, B185
WEB: #1C43B9
CMYK: C15, M12, Y12,K0
RGB: R213, G213, B213
WEB: #D5D5D5
CMYK: C3, M2, Y2, K0
RGB: R245, G245, B245
WEB: #f5f5f5
CMYK: C61, M53, Y52, K24
RGB: R206, G16, B16
WEB: #606060
CMYK: C69, M63, Y62, K57
RGB: R206, G16, B16
WEB: #343434
CMYK: C0, M0, Y0, K0
RGB: R255, G255, B255
WEB: #fffff
CMYK: C75, M68, Y67, K90
RGB: R0, G0, B0
WEB: #00000
Secondary Colors
Secondary colors bring vibrancy & freshness to the brand. Secondary colors should be as supporting colors. Make sure we do not over do it.
To help you make effective color choices and ensure color is working to support the IDfy message and meaning, here are few a number of color palettes that will allow you to make effective color choices
CMYK: C30, M13, Y9, K0
RGB: R177, G199, B215
WEB: #B1C7D7
CMYK: C95, M76, Y28, K13
RGB: R37, G73, B119
WEB: #254977
CMYK: C92, M100, Y22, K17
RGB: R58, G19, B109
WEB: #3A136D
CMYK: C5, M27, Y100, K0
RGB: R242, G187, B19
WEB: #F2BB13
CMYK: C0, M76, Y91, K0
RGB: R242, G98, B46
WEB: #F2622E
Color Preferences
While using WHITE background
While using RED background
While using BLUE background
While using GREY background
