Tone of voice
Direct, straightforward, clear. Honest. People should trust what we say.
No bull-shit. No words more than what's necessary. To the point. No over-smartness.
How we write
I am writing to you to help you analyze your customer’s Bank Statements in a smarter and faster way.
IDfy’s Bank Statement Analyser API solves some of your critical problems
How we don’t write
Bank Statement Analysis plays an important role in accessing the income profile of a company/ individual. Digital solutions are available in the market that help in analysis and in detecting tampered statements.
Sadly, the answer majorly recorded has been “No”.
So IDfy decided to address the unaddressed ‘pain-points’ of the industry
Humor, only when appropriate. Not all the time.
– context and readiness of the audience are crucial while using humor in our writing
– We use humor to break the monotony
How we write
The good news is that SEBI’s DDPI deadline has been extended to July 31, 2022. But…
That’s why we recommend you not wait till the last minute to get DDPI-ready.
How we don’t write
Hi {HR Manager},
I would like to talk to you about the recent trend in our industry – downsizing. Hoping you haven’t been downsized yet. HAHA.
Confidence and fearlessness in our expression. We call a spade a spade.
No, do not resort to hyperbole and pomposity. We do not overpromise.
How we write
Unmasked Aadhaar cards are a ticking time bomb. Regulators come down heavily on companies that violate masking norms.
Here’s one way you can start the new financial year with a clean state. Mask all existing Aadhaar cards stored in your
system in one shot.
How we don’t write
Underconfidence
We would be highly obliged if you gave us one chance to prove ourselves. I promise you will not regret it.
Overconfidence/overpromise
You will always get a 100% success rate using our APIs.
We show, rather than tell
How we write
IDfy helps Zomato onboard delivery agents in less than 2 hours.
We do ID verifications, court record check and FIR check instantly for you. That’s how we help companies like Zomato, Amazon, and HUL scale rapidly by onboarding partners, agents, and merchants in no time.
We can help you too.
Let me know when I can set up your test account. You can block my calendar here.
How we don’t write
We are known to onboard delivery partner in 15 mins.
We write for the reader, not the writer. Our communications keep the audience's interest paramount.
How we write
Hey {Name}, a typical BGV takes anywhere between 15 days to 3 months. Which is simply not good, especially if you get a red case after the candidate has already joined.
These delays in reports happen because some HRs and universities take a lot of time to reply, if at all they do reply…
We have a solution which is being used by leading companies to reduce their employee fraud risk by 95%.
How we don’t write
Hey {Name},
We are a BGV solutions company in the business for more than 11 years. Our solutions have been designed by the best technical people in the country. Our processes are water tight and never fail.
We communicate the way speak - in a conversational tone
How we write
Last weekend I was playing Jenga with my nephew. Have you ever played Jenga?
Jenga reminds me of the first time I did project management. I made a nice concrete project plan. Then as time went by, more stakeholders got involved and complexity increased. Brick by brick the plan got shakier and shakier! Finally everything toppled!
How we don’t write
Hope this email finds you in the best of health.
I beg to inform you that we are happy to submit our proposal.
At the outset, I would like to implore you to find the time to read this email. I have attached our proposal herewith for your perusal. You will find it extremely enlightening.
We prefer the active voice over the passive
How we write
Our API checks for tampering in real-time
How we don’t write
Tampering is checked by our API in real-time