Primary Font
Helvetica Neue
Helvetica Neue is our primary type face. Use Helvetica Neue in all our communications like creatives, slides, documents and any other internal communications.
Helvetica Neue Bold in headings
Helvetica Neue Medium in body copy
Helvetica Neue Light in additional or supporting lines
Secondary Font
Arial
For Microsoft Office presentation and word document use Arial is available in all the Windows operating system.
Arial Bold in all headings
Arial Regular in body copy
Arial Italic only use if anything needs to be added as a note
Font Sizes
Heading 48pt
Body 20pt
Additional or Supporting lines 18pt
Font usage
Headline
The headline for any messaging should be minimum of two lines and maximum of three lines. So that the readers can focus on the main subject
Body
The body of the messaging is the detailed explanation.
The font needs to be 50% of the headline size and should be a maximum of four lines.
Additional or Supporting text
Additional supporting lines to an image, chart or call to action should be in 18pt.